Client Overview
Our client is a global mass retailer specializing in a diverse range of products, from electronics and apparel to groceries and home goods. With a widespread presence and a history of over a century, the company has become synonymous with convenience and affordability for millions of customers. Along with a focus on delivering quality products, the client is committed to sustainability and social responsibility, constantly working to reduce their environmental footprint and create positive community impact.
Industry
Mass Retail
Partnership Since
2023
Location
Global
Track and analyze product performance across hundreds of retailers and marketplaces.
Providing comprehensive digital shelf analytics data and a digital asset management system.
Addressing Limitations of Existing Solutions
Our client, operating at the scale of a global mass retailer, needed a solution to effectively track and analyze product performance across a wide array of categories, including electronics, groceries, apparel, & home goods. However, their existing digital shelf monitoring software was inadequate—it struggled with scalability, required extensive manual input, and was unable to provide the depth of data needed to make strategic decisions.
Key Challenges Included
1. Handling large SKU volumes across multiple product categories and retailers.
2. Slow and inefficient data processing, leading to delays in decision-making.
3. The inability to generate comprehensive, real-time reports on product performance.
DataDwip was tasked with developing a customized solution that would enable the client to overcome these limitations and provide a clear, accurate view of their product performance across numerous digital marketplaces.
The Solution: Bespoke Digital Shelf Monitoring Software
In response to the client’s needs, DataDwip developed a modular, scalable digital shelf monitoring solution specifically designed for a mass retailer managing thousands of SKUs across multiple categories. The solution utilized advanced web scraping technology to gather and analyze data points such as:
– Prices
– Inventory levels
– Product descriptions
– Images
– Search rankings for a variety of products (from electronics to household goods) across different marketplaces
We created an intuitive, user-friendly web portal to visualize both real-time and historical data. The portal allowed the client to quickly identify trends, monitor performance, and generate actionable reports, driving more informed business decisions.
Key Features of the Solution Included
– Scalability: Capable of processing and managing the large volumes of SKUs across various categories.
– Efficiency: Optimized for fast data retrieval, reducing the time from data collection to decision-making.
– Data Accuracy: Ensured through extensive quality control, allowing the client to rely on the data for high-stakes decisions.
The Solution: Bespoke Digital Shelf Monitoring Software
With DataDwip’s tailored digital shelf monitoring solution, the client achieved substantial improvements in their operational performance.
The key results included
1
Improved Monitoring and Analysis
The client gained comprehensive insight into product performance across categories, enabling them to identify underperforming items and make adjustments to maximize sales.
2
Streamlined Content and Inventory Management
The solution ensured accurate and consistent product information, enhancing customer experience and making it easier to manage stock across multiple channels.
3
Increased Competitive Edge
Real-time data on pricing, inventory, and product positioning allowed the client to make strategic moves, resulting in improved sales and market share across various product categories.
DataDwip’s flexible and scalable digital shelf solution enabled the client to optimize their online presence and improve their competitive position in the fast-paced, ever-evolving digital retail landscape. The comprehensive feature set provided the client with the tools to make more informed, data-driven decisions, ensuring continued growth and success.
