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Assortment analytics

Maximize assortment profit by eliminating stockout and overstock risk

We transform complex market signals into precise assortment analytics, guaranteeing the optimal product mix for maximum profit and customer satisfaction.

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120+

Completed Projects

1.2M+

Campaign visitors

3TB+

Data processed monthly

The complete assortment intelligence framework

The product landscape is changing constantly, but our framework guarantees complete visualization and control. Through product gap analysis, we remove stock volatility and increase your sales velocity in every channel.

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Assortment planning

Predictive assortment planning

We deploy advanced AI assortment models to predict demand, seasonal changes, and trends remaining longer. This method guarantees that your inventory mix is always the best, reducing the chance of both stockouts and overstocking, and directly meeting customer needs. This is an example of retail best practices for assortment planning.

Predictive assortment planning
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Product gap analysis

Strategic product gap analysis

Our platform instantly examines competitor and market data to determine where the demand is for products and categories which are not currently part of your product assortment. This exposes market blind spots and gives you the opportunity to fill the gaps and get the revenue that is not yet tapped strategically.

Strategic product gap analysis
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Competitive benchmarking

Competitive merchandising benchmarking

We are providing deep and continuous intelligence on the product portfolios, pricing tiers, and merchandising strategies of competitors. This gives you a comprehensive view of the battlefield, letting you position your product assortment for maximum competitive advantage.

Competitive merchandising benchmarking
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Smart promo management

Smart promotion management

We use machine learning to figure out what the best promotion strategy is for each product while taking into account the inventory levels, demand elasticity, and competitor's discounts. This way each promotion pushes the sales momentum to the maximum without compromising the margin that was necessary.

Smart promotion management

Why our assortment solutions are superior

Our Assortment solutions are superior because they are built on the principles of predictive foresight, continuous market monitoring, and strategic customization.

AI-first demand forecasting

We utilize proprietary ML to instantly process vast consumer and trend data, allowing you to anticipate demand shifts months before they impact your inventory.

Zero-lag market monitoring

Our real-time infrastructure ensures you capture new product introductions or major competitor moves the moment they happen, guaranteeing you never miss a strategic entry point.

Bespoke optimization models

We build custom assortment models that align perfectly with your unique store formats, customer segmentation, and inventory constraints, providing true operational separation.

Dedicated pricing experts

Get direct support from data scientists who specialize in merchandise planning, turning complex data into actionable strategies for immediate inventory optimization.

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Explore more DataDwip solutions

Explore solutions engineered to solve complex data challenges and convert intelligence into measurable results.

Transforming pricing strategy across industries

They provided a technically strong team capable of solving any problem.

Sumith Dissanayake

Sumith Dissanayake

CEO, Brisca

The project ran without problems since implementation went exactly as planned.

Cathie Warburton

Cathie Warburton

CEO, Australian Library and Information Association

The delivery dates have been met by the team, and they function with excellent responsiveness.

Guillaume Fradet

Guillaume Fradet

CEO, Xperts Council

Their team of skilled developers handles their tasks efficiently.

Andrew Lockhead

Andrew Lockhead

CEO, Stay22

The work has been delivered in a timely fashion, and the consultant challenged our thinking.

Emma Kearse

Emma Kearse

CEO, Brisca

The company delivered all work within schedule and provided prompt assistance throughout our updates.

Serkan Eren

Serkan Eren

CEO, BKM

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Stop carrying the wrong products. Your strategic merchandising advantage is just a conversation away.

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Frequently Asked Questions

How does Assortment Analytics help us decide what products to sell and how much inventory to keep?

Assortment Analytics employs market data to ascertain the ideal mix and volume of items for your business to stock. It contributes to the inventory efficiency by predicting the future demand of the customers, identifying products that are not available, and avoiding costly practices like overstocking or running out of the items that are in demand.

How do DataDwip’s solutions handle competitive benchmarking for product assortment?

Our Competitive Merchandising Benchmarking solution is always on guard in tracking the rivals’ entire portfolios, including new product launches, pricing tiers, and depth of promotions. This guarantees that your assortment decisions are constantly supported by the real-time competitive situation.

What is the most critical assortment planning best practice for maximizing profit?

Shifting from static, historical-based planning to predictive, customer-centric optimization is the most important assortment planning best practice. It entails employing AI and real-time market data, not just past sales, to forecast demand, determine product gaps, and personalize assortments down to the level of individual store clusters or e-commerce segments. This not only helps to improve the accuracy of the inventory but also to lessen the frequency of markdowns and stockouts which is a big advantage in terms of cost. We leverage advanced assortment planning tools to achieve this.

Why is assortment planning important for both profitability and customer satisfaction?

Assortment planning is essential as it is the primary conduit connecting market demand with your inventory investment. Inadequate planning leads to expensive inventory risks: either filling up with slow-moving products (which would result in the margin-eroding markdowns) or not having enough of the popular ones (resulting in lost sales and unhappy customers).

What is included in the DataDwip price optimization solution?

Yes. Smart promotion management is a foundational pillar that guarantees every markdown or promotion has a strategic intent, thereby improving the flow of inventory and increasing sales velocity without unnecessarily lowering margins.

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